Still Breathing

Status
In development
Role
Brand, design, web
Kind
Brand, E-commerce, Print-on-demand, Web
Activity
No public repository

A clothing label built around raw and imperfect over soft and polished. It runs as an online side project on print-on-demand while I work on my own craft first.

The brand

Dark, cinematic, distressed. Not Y2K, and not mythic. Raw, imperfect, a bit harsh, positioned against avant-garde labels.

Split Lip

A deliberately goofy sister line with a literal split lip as its graphic and its own separate Instagram. Hot-mess energy, English-first, flowy. The first capsule is tees and caps, and its site concept is a photo booth.

The site

A store that breaks clothing-site conventions (no typical cart drawer): cinematic and motion-heavy while staying easy to use, with a homepage that feels like it breathes.

NextSAHN